Coat of Arms of JamaicaNational A.I. Policy ExplorerJamaica
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Pillar 03

Public Awareness and Sensitization

Policy objective

Ensure Jamaicans understand, adopt and can take advantage of the benefits of A.I.

The policy issue

Public understanding of A.I. is critical to ensuring its acceptance and integration. However, there is limited awareness among the general population about AI, its benefits, and potential risks. Without adequate sensitization, misconceptions about A.I. could hinder its adoption and create resistance, particularly in sectors like healthcare, finance, and public services. Furthermore, the less informed our population is, the more susceptible they will be to AI-driven misinformation and disinformation. In contrast, attaining this awareness is likely to lead to new cultural expressions that incorporate A.I. technologies, with potential for global influence and commerce.

Challenges

  • Low public awareness of A.I.'s potential and risks.
  • Limited communication between policymakers, technologists, and the public.
  • Potential public fear regarding A.I.'s impact on employment and privacy.

Recommendations

Short Term1–3 yearsFoundations — guidelines, awareness, curriculum and coordination.
  1. 01

    Develop a programme on Digital Media and Information Literacy including A.I.'s benefits, challenges, ethical considerations and responsible use of A.I.

Medium Term4–6 yearsBuild-out — funding, infrastructure, partnerships and pilots.
  1. 01

    Organize public consultations, workshops, and town halls to educate citizens about A.I. and address concerns directly.